Shortly about mobile gambling
Gambling has always been a lucrative business, with the UK’s Betting Office Licensees Association (BOLA) estimating that global gambling, in all its forms, is worth around about US$1,000bn. The traditional methods of gambling such as casino gaming, betting on sports events and playing lottery games are increasingly being augmented with electronic forms of gambling, most notably using the Internet, where casino services (such as 888.com) and betting services (such as www.williamhill.co.uk) are already generating substantial revenues. The next progression in this process is to transfer these and similar services to the mobile handset.
However, gambling services via the mobile are a relatively new phenomenon, with their deployment plagued by a plethora of cultural and regulatory hurdles. Nevetheless, some analysts have argued that such services could well be the "killer app" that mobile has been seeking, and that gambling could well become a multi-billion dollar business. In either event there is, we believe, a strong market for adult to mobile services in most regions, and alongside games and infotainment, adult will be one of the leading content types that will drive the initial use of mobile entertainment services.
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Our thenks to Juniper Research Limited and Dr Windsor Holden for materials about mobile gambling market, which we have used for some of this postings.
Juniper Research specialise in providing high quality analytical research reports and consultancy services to the telecoms industry. It has particular expertise in the mobile, wireless, broadband and IP-convergence, sectors.
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