New opportunities for mobile phone gambling on Multi Platform Gambling Forum

Source: KWP limited

The diversity of gambling, including mobile phone gambling, in the modern market is covered in the Multi Platform Gambling forum scheduled for June 28 and 29, gathering leading exponents ranging from casino and internet to the entertainment terminal sector.
The 'Multi Platform Gambling Forum' has gathered the biggest players in the field of traditional land based casinos, the internet, mobile phone gambling, interactive-TV, kiosks and entertainment terminals, representing an industry predicted in excess of $16 billion worldwide. This world wide mobile gambling market looking towards the application of the latest gambling technology, with an industry that sees the Out-of-Home leisure entertainment sector as a logical next step. This two day event has attracted an influential line-up of attendees, and has brought together an experienced group of speakers to pack the conference schedule. Joining the presentation line-up, for the first time, KWP's founding executive Kevin Williams presenting his session "Exploring Opportunities in the Tournament & Out-of-Home Leisure Sector".
In his presentation, Kevin Williams will address the cooling of the consumer game scene towards stronger gambling experiences, and how the amusement and attractions sector hopes to capture the new audience. The mobile phone gambling industries' need for an 'Unachievable @ Home' experience that reverses casual attendance to powerful repeat revenue generation the aim of the changing amusement scene. This presentation bringing oversight into the application of Prize Tournament, Roaming Communication, Broadband Connectivity and User Targeting.
The development of Gambling into the amusement scene including the popularity of skill based products has taken many by surprise, the forum hoping to brief influential decision makers ranging from gambling content, marketing and brand licensers - to name some, that will benefit from the topics to be covered from KWP's presentation, while other high level sessions will be provided from the likes of Inspired Broadcast Network, O2, CyberView, InterCasino, BetFair and Chartwell Games, to name a few.

Presentation Details:
"Multi-Platform Gambling Forum"
Date: Tuesday the 28 June 2005
Venue: Royal Garden Hotel, London

Mobile phone gambling: Spin3 with Microgaming

SOURCE: Spin3

Spin3™ (www.spin3.com), the leading innovator in mobile phone gambling systems, in partnership with Microgaming, the leading developer of e-gambling solutions, launched the first complete mobile phone gambling casino.
By utilising the Spin3 mobile phone gambling system, casino operators, mobile network providers and any company with an internet presence can now offer a trusted and secure mobile gambling casino via a large selection of mobile phones and other wireless devices.
The Spin3 mobile phone gambling casino consists of six real-time networked casino games, including blackjack, roulette and scratch card. The Spin3 mobile phone gambling casino also includes a progressive jackpot slots game, Treasure Nile™. Players have the chance to win a continuously growing jackpot that starts at US$40,000, right from their mobile phone.
"Industry analyst Juniper Research has forecast that the mobile gambling industry will reach US $16 billion in revenues by 2008," said Matti Zinder, CEO, Spin3. "We are ideally positioned to provide a complete casino system for any company wishing to compete successfully and capture a significant portion of this exploding market."
Microgaming’s integrated gambling and casino management technology powers the graphics-rich, Java based mobile phone casino games via the GameWire™ server to form the Spin3 mobile system.
The Spin3 mobile phone gambling casino system, which is comprised of the GameWire™ suite of mobile play-for-real casino games and the SpinFone™ suite of pay per download casino games, is able to provide CRM (Customer Relationship Management) capabilities giving customers player management, reporting, data analysis, promotion management and loyalty programme tools. In addition, player authentication, financial transactions and gaming activities within the system are protected by an array of highly advanced security measures that make up the patent-pending SpinLoc™ technology. This proprietary security and authentication system constitutes the most secure mobile phone gambling system available.
"By combining our gambling and casino management technology with graphic-rich games, advanced player management capabilities and reporting tools, customers can now benefit from a complete mobile phone casino that will set the standard worldwide," said Dion Hatton, Product Manager of Microgaming.
He added: "We chose Spin3 to market and distribute this product because of its extensive experience in the online casino industry."
For customers that prefer to distribute a non-gambling version of the mobile phone casino technology, Spin3 has created the SpinFone™ suite of interactive casino games. These applications, which are based on the same client-server architecture as those in GameWire™, are especially suited to be utilized as an acquisition, promotional and marketing tool with such features as a leader board, interactive communication capabilities and unique branding opportunities.

Mobile phone gambling with William Hill

SOURCE: William Hill

At The Races and William Hill today announced the launch of the UK’s first live, daily, interactive 3G mobile phone gambling: sports service on 3, the UK’s leading video mobile network. The mobile phone gambling service, which has its official launch today, has now been live and operational for over a month.

At The Races 3G will make available all of At The Races’ previews, news, analysis and UK and Irish horseracing content as a live broadcast to over 3 million subscribers on the 3 video mobile network and punter can place a bet on the action with William Hill mobile phone gambling service.

With over 6 million 3G mobile phones now in use in the UK, the mobile video market is tipped to explode as interactive content, including mobile phone gambling content, becomes more readily available to users via video short codes.

Matthew Imi, Chief Executive of At The Races said, "We are delighted to be the first UK broadcaster to launch a service of mobile phone gambling and particularly pleased that it is British and Irish horseracing leading the field. 3G mobile technology is perfectly suited to coupling horseracing gambling content with a betting application and our service is very straightforward to use with no need to download special players.”

Gareth Jones, COO of 3, commented: “This new TV streaming mobile phone gambling service launched first on 3 means racing fans up and down the country won’t miss a thing. 3’s customers already enjoy the best 3G services in the UK, whether that’s watching Ricky Hatton’s big fight or watching all the action from the Big Brother house live on mobile phone. “

William Hill to be betting partner for At The Races 3G service

The At The Races 3G service is also the first to mix interactivity with video gambling content via short code access.

Through an agreement with William Hill, the UK’s largest telephone bookmaker, At The Races 3G allows users to place bets while they watch live racing on their mobile phone.

Using their video call function users simply dial 83415 on their mobile phone to view live ATR TV coverage with full commentary and then press ‘1’ at any time to connect directly through to the William Hill call centre. From there they can place a bet, if they are over 18 with a valid account, while they watch and press ‘#’ to revert instantly to the live coverage with full audio feed.

David Harding, Chief Executive of William Hill, said: “As the country’s largest telephone betting operator we have been looking for some time at what opportunities mobile phone gambling might afford us. We believe that this mobile phone gambling market has a lot of potential and are very pleased to be working with At The Races to deliver this unique service exclusively for our customers.”

Matthew Imi added, “The launch of At The Races 3G is simply another example of how we intend to make top quality British and Irish racing content available to as many people, and via as many distribution platforms, as possible. Coupled with the considerable strengths of William Hill in the telephone betting market we think ATR 3G will be a very attractive mobile gambling service and look forward to marketing the product with our mobile phone network partners in the coming months.”

The At The Races 3G service will shortly be available to Vodafone and Orange customers.

The At The Races 3G service is powered by Requestec which aims to launch a number of similar short code mobile gambling applications for other brands.

Video call charges for the At The Races 3G service are billed by the network operator on a per second basis at £1.00 / minute.

Users wishing to bet over the mobile phone gambling service must be registered customers of William Hill.